In essence, the Do-it-Your-Health (DIH) business or health-related business can be divided into two main categories, which are the health-related services and health related products, including applications and technologies like physical information tracking programs that can be used together with exercise or weight training programs. 

These kinds of services and products are the results of a shift in consumers’ behaviors. According to a survey by Mintel, a global market research firm, 79% of global consumers want to improve their nutrition, 76% of them want to create a work-life balance, and 73% of them exercise more. Other related factors include fast-paced lifestyle, stress from work and other consequences like Office Syndrome and Non-Communicable Diseases (NCDs) like obesity, migraine, diabetes and many more.

These factors have contributed to the rapid growth of DIH businesses. Many countries have succeeded in using this business segment to generate more income for the country: South Korea is now famous for its cosmetic surgery and anti-aging industries, while Bali has been known as a destination that mixes tourism with medical, spa, health and fitness services.

Thailand also has a potential to expand in this area. With a strategic location, plenty of resources, the strength as a global destination for alternative medicine and spa and the creativity of Thai people, Thailand is definitely a land of opportunities in this segment.