“Upcycle waste, natural, sustainability”, three upcoming trends that will help pave the way for sustainability

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“upcycle waste, natural, sustainability” keys material กระแสที่กำลังมาแรงเพื่อธุรกิจที่ยั่งยืน

When social and ecological responsibilities have been steadily gaining ground in the society and affecting consumer behavior, as well as the lifestyles and purchases of the people around the world, many industries have found themselves heading towards sustainable business development. One case in point is the fashion and jewelry industries that have shifted towards eco materials, more eco-friendly manufacturing processes and turning manufacturing waste into new products.

Actually, eco-fashion is not new. Many global fashion brands have embraced this concept and turned it into the brands’ signatures, and one of the brands known as a leading eco-fashion label is H&M Conscious. 

  Swedish high-street brand H&M has thrived to be more sustainable by developing more products made of recycled materials. Many years ago, it began using organic materials, from linen, cotton, silk, and Tencel, an eco-friendly fiber made of wood cellulose. In recent years, its Conscious collections have turned unexpected materials like recycled nylon fishing nets found in the ocean into stunning evening dresses and laces, while old industrial scraps like silver were transformed into new modern jewelry pieces.

RE/DONE

RE/DONE is an American denim brand made for denim lovers. It focuses on the recycling concept, turning worn-out denims into trendy modern products that look vintage, cool and eco-friendly by using water conserving methods and no harsh chemicals in the production processes. 

URBAN RENEWAL BY URBAN OUTFITTERS

The Urban Renewal by Urban Outfitters is a special collection featuring reworked vintage items with more affordable prices than its normal collections.

BETHANY WILLIAMS

Bethany Williams is an alternative British fashion brand with an eco-friendly standpoint. It offers clothing items and other products that are 100% sustainable. All products are made in the UK to reduce transport-related CO2 emissions, while the buttons are hand-made in Lake District in England. One of the brand’s famous collections is the clothing collection made from recycled materials.  

PATAGONIA

A pioneer in eco-friendly fashion, Patagonia has embraced sustainability since 1973, producing items along with functional and outdoor clothing by using recycled plastic waste. Another selling point of the brand is its recycling and upcycling policies: you can donate your Patagonia items that are beyond repair so the brand can use them to create new products for the next collections. 

ECOALF

Born from a frustration of the ongoing environmental crisis, Spanish brand Ecoalf aims to provide clothing made from 100% recycled materials, from plastic bottles, fishing nets to old tires and many more. So its products are fresh off the runway and, at the same time, eco-friendly.

ZERO WASTE DANIEL

Zero Waste Daniel is a New York-based brand founded by designer Daniel Silverstein. The brand announced that all of its products will be made of 100% recycled materials and, of course, with unique designs.

ASOS RECLAIMED VINTAGE

Similar to Urban Outfitters, online clothing website ASOS decided to rework on their old items in stock and turn them into more interesting pieces.  What made this collection different from other brands is the price which is highly affordable. 

STELLA MCCARTNEY

Stella McCartney is a British fashion brand renowned for its eco-friendly and cruelty-free items. All products are made from organic and eco-friendly materials. The brand also uses recycled plastics and fibers and bans all kinds of animal fur and skins. 

DOODLAGE

Born and produced in India, Doodlage is a fashion brand with a strong aim to reduce fashion manufacturing waste to 0%. Its products are made from old clothes and recycled materials, including textile waste from big clothing factories. Doodlage buys this kind of waste, turns it into trendy fashion staples and saves the planet in one go.

FREITAG

In Thailand, Freitag needs no introduction, since it has been favored by many young Thais, thanks to its cool bag designs and its recycling philosophy. All products of Freitag are made from recycled materials: the canvases from truck tarps are used to make the bags, while the nylon straps are made from worn-out safety belts and the rubber edges made from inner tire tubes. Using recycled materials also makes every single item one-of-a-kind in its own way.

MUJI 

To join the sustainable fashion movement, MUJI launched its ReMUJI range which features redyed and reworked fashion items available at one price. Putting profits aside, this range focuses more on promoting the sustainable lifestyle. 

Apart from these brands, there are a lot more that have jumped into this mission, including Merewif, Futura, Soko, Nisolo, Starfish Project, to name a few. Thailand also has welcomed more eco-conscious brands like Basic Teeory, Nympheart, P9 Bangkok, Piroon, etc. These brands have one shared goal: turning recycled materials like papers, pebbles, discarded threads and yarns into great fashion and jewelry staples that can be worn everyday. 

References:
https://www.smeone.info/event-detail/3707. Retrieved January 15 , 2020
https://consciousfashion.co/guides/eco-jewelry-brands. Retrieved January 24 , 2020https://www.gqthailand.com/โดย POP KAMPOL

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