Latest issue

Soft Power

Issue 91 l October - December 2022

Cover Story

The Power of Creativity towards Global economy

Success Case

a novel future for entertainment industry

MOVE 2022

Ministry of Commerce and the deployment of Soft power in hopes of advancing Thai content into global landscape

Trend to Watch

Business model updates and Influential figures in the Next Normal era


Mr.Phusit Ratanakul Sereroengrit, 
Director General of the Department of International
Trade Promotion (DITP), Ministry of Commerce

DITP’s Strategies and Plans for 2022

Phusit Ratanakul Sereroengrit, Director General of the DITP, reveals the department’s strategies and plans for 2022.

According to him, the DITP will continue using the principle of “marketing before production” as instructed by Deputy Prime Minister and Minister of Commerce, Jurin Laksanawisit. Commercial diplomats have been assigned to study global market demands to facilitate market entry for Thai exporters as well as to find opportunities for Thai local products to go global. They will also emphasise the need to adopt new technology and innovations to help drive exports in the New Normal era.

As for exports, the focus will be on maintaining current markets and expanding into new markets, especially those with high import potential. At present, Thailand exports less than its potential and there is a possibility to increase export value. The DITP will organise both online and offline activities to promote trade for Thai entrepreneurs, where they will be urged to make use of e-commerce platforms to reach consumers worldwide. Trade negotiations will be conducted through using the Smart OBM system with AI technology to enhance the efficiency of business matching and increase the value of sales.

Another priority will be the Bio Circular Green Economy (BCG) economic model, which has been announced as part of the national agenda by the government. Thai businesses operating under BCG will be supported through cooperation with other agencies to find new international markets, including developing more public relations campaigns domestically and internationally in order to increase competitiveness, GDP and income for entrepreneurs at all levels.

To promote trade in 2022, the DITP will organise 159 events: 74 in Thailand and 85 internationally. The objective is to develop and increase competitiveness in three areas, developing the potential of entrepreneurs, products and services, and marketing channels. The DITP will take Thai entrepreneurs to various international trade fairs, both those organised by local agencies and by the DITP, including TOP THAI Brands, Mini Thailand Weeks, SMEs pro-Active project and other online and offline activities.

Other strategies include:

  1. Increase collaboration with private sector by hosting meetings with business clusters to assess the export situation of main products and services. In addition, the DITP will hold talks to foster good relationships with Import Associations and traders in Thailand and abroad, as well as to take advantage from the network of Honorary Trade Advisors (HTA) to the Ministry of Commerce.
  2. To promote exports of BCG and innovation products, as well as to support business practices in the Next-Normal era, where businesses will be able to adapt to a changing world and shifts in consumer behaviour.
  3. Build confidence and relationships with large enterprises through “Thailand Global Business Partners” scheme to honour importers, maintain existing customers and attract new importers.
  4. Use online platforms for disseminating trade information from the DITP, including podcasts or online TV channels for Thai businesses to gain knowledge, keep up with the latest trends and consumer demands in the global market, as well as trade regulations covering all regions of the world.
  5. Promote hybrid marketing to open markets, strengthen relationships and build commercial network. Entrepreneurs will be supported via offline and online activities, including online events that will continue to promote digital commerce such as the Smart OBM system and Virtual Trade Shows. In addition, the department’s digital service system infrastructure will be developed to provide efficient services.
  6. Conduct confidence surveys for international importers as well as market studies and in-depth surveys of purchasing and consumption behaviour and use the information to analyse market trends and forecast exports.
  7. Promote businesses supporting exporters to enhance efficiency, reduce costs and create business networks by organising events, where exporters from various industries will have an opportunity to meet entrepreneurs from supporting businesses, including marketers, branding specialists, designers, graphic designers, packaging manufacturers, logistics and supporting technology service providers.

Translated by Manisa Phromsirpranee.


Previous issues


Issue 90 l July - September 2022

Cover Story

Trade Without Borders

BCG in Action

APEC BCG Symposium 2022

PM’s Export Award

30th Anniversary Prime Minister’s Export Award


The beloved contemporary Thai-International jewelry with tips to build and trade the brand into international market

Issue 89

April – June 2022

THINK TRADE Special Edition
Issue 88

January – March 2022

Issue 87

October – December 2021

Issue 86

July – September 2021

BCG Economy
Issue 85 

April – June 2021


Hybrid Commerce
Issue 84

January – March 2021

Get Ready After Covid-19
Issue 83

October – December 2020

Trade in Green
Issue 82

July – September 2020

The Beauty Insider
Issue 81
April – June 2020

Strengths of Thailand
Issue 80

January – March 2020

The World of E-Commerce
Issue 79

October – December 2019

Eco Friendly
Issue 78

July – September 2019

Issue 77

April – June 2019

All We Need is Well Being

Issue 76

January – March 2019

The Greatest Weal is Health

Issue 75

October – November 2018

Creativity is Intelligence having Fun

Issue 74

August – September 2018

CIS Comrade

Issue 73

June – July 2018

Mom & Me

Issue 72

April – May 2018

Pet Play

Issue 71

February – March 2018

Wealth Come to Thailand

Issue 70

January 2018

Special Our King

Issue 69

September 2017

Think Outside The Box

Issue 68

August 2017

One Vision One Identity One Community

Issue 67

July 2017


Issue 66

June 2017

Digital Content

Issue 65

May 2017

This is Pad Thai

Issue 64

April 2017

Global Citizens

Issue 63

March 2017

love is Borderless

Issue 62

February 2017

Eyes On Africa

Issue 61

January 2017


Issue 60

February 2016

What Do You Think?

Issue 59

November 2016

It’s Not For You

Issue 58

October 2016